Facebook has created a powerful advertising platform that allows for “steroid-based” targeting capabilities. You can target “the person,” not the just the keyword. If you want to build your business, you want to test Facebook advertising. According to… [Continue Reading]
Google AdWords, despite its representation as a turnkey, self-serve marketing solution, is complex. Complex in that achieving your goals through the program, and its channel, pay per click (ppc), is difficult. I’ve been using AdWords for years. I earne… [Continue Reading]
Agile Leverage’s own Corey Post will be speaking at Affiliate Summit East ‘14 in New York City this month. The idea of a marketing conference focused on one topic – affiliate marketing, in this case – raises an interesting observation: there’s a lot to… [Continue Reading]
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