The work of an SEO company used to be a lot easier in times past. Common SEO tactics included: Purchasing links Keyword stuffing (remember your Keyword Tag?) Link networks Comment spamming Article directories Mass guest blogging Spun content Spun conte… [Continue Reading]
Facebook has created a powerful advertising platform that allows for “steroid-based” targeting capabilities. You can target “the person,” not the just the keyword. If you want to build your business, you want to test Facebook advertising. According to… [Continue Reading]
Google AdWords, despite its representation as a turnkey, self-serve marketing solution, is complex. Complex in that achieving your goals through the program, and its channel, pay per click (ppc), is difficult. I’ve been using AdWords for years. I earne… [Continue Reading]
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