The work of an SEO company used to be a lot easier in times past. Common SEO tactics included: Purchasing links Keyword stuffing (remember your Keyword Tag?) Link networks Comment spamming Article directories Mass guest blogging Spun content Spun conte… [Continue Reading]
Facebook has created a powerful advertising platform that allows for “steroid-based” targeting capabilities. You can target “the person,” not the just the keyword. If you want to build your business, you want to test Facebook advertising. According to… [Continue Reading]
Google AdWords, despite its representation as a turnkey, self-serve marketing solution, is complex. Complex in that achieving your goals through the program, and its channel, pay per click (ppc), is difficult. I’ve been using AdWords for years. I earne… [Continue Reading]
Learn how we can help you build your law firm through online marketing.
Agile Leverage’s own Corey Post will be speaking at Affiliate Summit East ‘14 in New York City this month. The idea of a marketing conference focused on one topic – affiliate marketing, in this case – raises an interesting observation: there’s a lot to… [Continue Reading]
The World Wide Web is a big place. That’s great for your business: it opens you up to potential customers across the globe. Of course, every other company wants those same customers. That means that even though you have many people to sell to, you also… [Continue Reading]
What is Twitter? Twitter, like Facebook, is a social media network. This network enables its users to post short 140-character messages called “tweets.” Users who are registered can read and post tweets, whereas unregistered users can only read tweets…. [Continue Reading]
What is Email Marketing? Email marketing is a form of direct marketing. It reaches your target market because they are choosing to receive it by opting into a mailing list. It is also coming directly from you and not from a third party outside of your… [Continue Reading]
Love it or hate it, Avvo has a strong presence in the legal space when it comes to creating a reputation online. When your considering how to market yourself, Avvo can’t be ignored. The website has quickly become one of the leaders in providing informa… [Continue Reading]
Long gone are the days when customers knew of a business’s reputation based solely on the opinions of their friends. Nowadays, everyone who has ever had any interaction with said business can easily log onto the internet and simply post about their exp… [Continue Reading]
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Learn how Agile Leverage can help you build your medical practice.
Creating a professional website for your practice is a crucial addition to your business. By using platforms such as WordPress, you will be able to successfully establish your online presence. The appearance of your website on various browsers and oper… [Continue Reading]
A powerful channel to integrate into marketing your practice is email. You should consider email because it’s a cost-effective vehicle that will allow you to directly communicate with your patients. Platforms Constant Contact, AWeber, and MailChimp are… [Continue Reading]
With online medical marketing comes an array of regulations and limitations that must be followed in order to avoid conflict with the law. Legislation such as the The Health Insurance Portability and Accountability Act (HIPAA) outline what your content… [Continue Reading]
The patient-physician relationship is one that is important to first develop and maintain in order to keep patients at your practice and acquire new ones through referrals. The digital world is becoming more and more important in building the trust tha… [Continue Reading]
Social Fresh offers social media training to keep you up to date on the latest strategies in modern marketing, and their blog is a great resource for the latest industry tips and news.
Formerly theBlogWell conference, Member Meeting 32 is the latest in the longstanding conference series hosted by SocialMedia.org.
MozCon is a full-service marketing event sponsored by marketing software developer Moz. It covers everything you’d hope a conference for modern marketing would, including social media, content marketing, SEO.
It seems that very few CPAs have reviews and ratings on sites such as Google+ and Yelp, two major platforms for consumers to comment on the products and services they engage with on a daily basis. It’s popular with other types of businesses, so why not… [Continue Reading]
Networking and word-of-mouth techniques that lead to new business continue to be pillars of legal marketing; however, these tactics are now being bolstered by social media activities. Having a profile on Facebook, Twitter, LinkedIn, Google+ increases a… [Continue Reading]
When thinking of methods to use in the realm of social media marketing for CPAs, Twitter is not the one that comes to mind first. Most people first think of Facebook and LinkedIn. So, why use Twitter? First of all, Twitter is a great tool for B2B if i… [Continue Reading]
Corey Post, President of Agile Leverage, led a webinar for The Association Executives of North Carolina and The Texas Society of Association Executives regarding ways to build membership through content marketing. Some areas covered were: Methods for d… [Continue Reading]
Marketing events by any name – conferences, summits, expos – are a valuable tool for any marketer. The speakers are some of the best in their fields; you’re able to grow your professional network with peers from across the country (and sometimes the wo… [Continue Reading]
Every business should market itself or its products, yet very few CPAs are doing this. The struggle of CPAs to “sell their businesses” to the general public has always been difficult. Many families and small business owners do not consider the expense… [Continue Reading]
The Internet is becoming increasingly important in healthcare marketing. The web has become a tool for acquiring new patients and educating the general public on specific conditions and procedures. Certain websites that provide reviews of healthcare pr… [Continue Reading]
There’s a lot you need to consider when settling on a marketing strategy. When you’re developing content, you want to make sure that it’s relevant, and that means thinking about the subject matter, how it’s delivered to your audience, when it’s deliver… [Continue Reading]
To create content that your audience will keep coming back for, it’s important to ensure that it’s consistent, relevant, and valuable. There are a lot of moving parts to your business, though, and it can be tough to decide on what content will help you… [Continue Reading]
To continue Agile Leverage’s podcast and video series with digital thought leaders, Corey spoke with Dave Neal, managing director and co-founder of The StartUp Factory, one of the leading accelerators in the Southeast. Watch this interview to learn ab… [Continue Reading]
I speak with Chris Heivly, cofounder of MapQuest and leading accelerator The Startup Factory. Chris shares his thoughts on finding your market, attracting investment and growing your company. Must read for both first time and experienced entrepreneur… [Continue Reading]
Google Analytics (GA) can provide a steady stream of data that you can use to scale your content marketing program. From referrers and keywords to landing pages and geography, GA can help you attract, understand and deliver value to your readers. Esse… [Continue Reading]
Content marketing. “Everyone’s” talking about it, few are doing it well – creating personas, driving incremental traffic, increasing and tracking conversions, generating buzz. So to help business owners and marketers prepare for, and launch, a content… [Continue Reading]
Affiliate Summit Ambassador and BlendHappy Founder Heather Diamani on Marketing and Following Your Passion
To inaugurate the Agile Leverage Blog, I interviewed Heather Diamani. Heather is an Iraq war veteran, the official Affiliate Summit Ambassador, an avid affiliate marketer, wellness coach, speaker, writer and the founder of nutrition company BlendHappy…. [Continue Reading]
Zac Johnson, a super affiliate, has earned hundreds of thousands of dollars online and frequently offers marketing tips on his blog, ZacJohnson.com, including his post, “How I Made $860,538.38 Profit in 4 Months!” You can read Zac’s interview below for… [Continue Reading]