Formerly theBlogWell conference, Member Meeting 32 is the latest in the longstanding conference series hosted by SocialMedia.org. Member Meeting 32 does things a bit differently than other conferences. A typical event is kicked off by an introductory speaker, with other experts presenting throughout the day; talks are interrupted by meals and breaks, of course, and occasionally there are interactive sessions, like Q&As or breakout groups where you work with other attendees. Overall, though, each attendee has the same experience. Member Meeting 32, though, is a two-day event in which the first day is divided into two tracks that focus on different case studies, and the second is to discuss topics with your peers. Its tagline explains it all: “Integrating Social Into the Enterprise.”
Rather than having a number of speakers touch on a variety of topics, SocialMedia.org presents eight case studies from large corporations. this means you get real, practical advice on what does and doesn’t work from brands like ConAgra Foods, United Airlines, Nissan, and Waste Management. The next day is largely unscripted; SocialMedia.org positions less as presentations and more as conversations with others in your field. Several group discussions happen simultaneously, so you’ll get to pick which topic – member-developed and member-led – in which you want to participate. It’s a high level of interaction that you don’t often see at conferences.
As SocialMedia.org says, this isn’t about startups or agencies, which really does make it stand out in contrast to other events. The self-driven nature of the event makes it unique, as is the level of conversations you get to have with peers. Its relatively cheap cost of attendance, short duration, insightful knowledge from some of the world’s biggest brands make it a conference worth looking into.