Creating a professional website for your practice is a crucial addition to your business. By using platforms such as WordPress, you will be able to successfully establish your online presence. The appearance of your website on various browsers and operating systems is an essential piece of information to know, along with where your audience is located, when your content is being accessed, and more, all of which can be determined with the help of services like Google Analytics. The last, if not the most important, step is using this information to determine the best ways to increase traffic to your site and implementing those methods effectively.
WordPress is an extremely comprehensive web software that you can use to craft a great website without any licensing fee. With WordPress you can easily publish your content: you can create posts and pages formatted to your needs, insert media into them, and finally publish them to your site. Also, you are given the ability to manage who else gets access to the site. For example, you can manage which members of your staff, if any, can help post content, which is an important part when deciding how to build out your content strategy.
WordPress also makes adding a blog to your website extremely easy. You should use this feature of the software to create a space in which you can post content about different topics that patients often ask you about, whether that be about specific conditions, procedures, or whatever other questions you often come across. Making your site a one stop shop for information helps make you a thought leader and trusted voice in your field. You should also try to provide your patients with links to other informational sites here to show that you’re keeping up with the latest news. Make sure you are consistently updating your blog but also your website as a whole. If you post every few months, it might seem like you don’t care, so posting more often – especially on a regular schedule – will be a good way for you to communicate online with your audience.
Connecting your website to your social media profiles is also an important step in this process. WordPress has thousands of plugins besides those for SEO. You can add galleries, social networking, forums, and most importantly social media widgets to your website. These widgets are usually icons of the different social media platforms, and when the viewers click on these various icons, they will be directed to your social media profiles. Finally, you should absolutely make sure that the information across your social media platforms and professional website are consistent and properly reflect the brand you wish to present.
As mobile devices become more popular, adjusting to this transition is key and WordPress mobile will allow you to do so. Mobile apps are available for download on the iOS, Android, and Blackberry systems, giving you the ability to share photos, write posts, and edit your content while on the go.
Key Information to Include
When creating your website, there is a lot of information that you will want to include, such as:
- Your name
- Office contact information such as phone & email
- Office location, including driving directions, map, parking
- Office hours of business
- How to schedule an appointment
- Whether or not you accept walk-ins
- Names and brief descriptions of services you provide
- Accepted insurances
- Medical history form for download
You can also add information about your staff: who provides services, short biographical pieces about them, and even personal photos. WordPress also allows you to select themes that can make your website look visually appealing, which is key in order to keep people on the site.
Ensuring that your website is aesthetically pleasing is key, as you want people to stay on your website as well as return to your website when necessary. Google Analytics is a useful tool to help you understand your site visitors’ behaviors and activity. You will be able to see what browsers – i.e. Safari, Internet Explorer, and Firefox – and also what operating systems – i.e. iOS and Android – show high bounce rates, or in other words, how long users of these different browsers and operating systems stay on your site before leaving. You can also see which pages are being viewed the most, where in the world your site is being accessed, which sites are directing your audience to the site, and more.
Knowing your audience is essential in knowing what content to publish, when to publish it, and in what format. Using this information, you can work on improving your website to be more compatible with these different browsers and operating systems, as well as develop your content strategy to publish the best information possible for your audience and potential audience.
Increasing Traffic to Your Site
There are so many ways to increase traffic to your website, whether those methods are digital or in-person. One solid feature of WordPress to take advantage of if you want to increase website traffic is the Search Engine Optimization (SEO) feature. The software takes care of nearly all the search engine optimization for you with its various SEO plugins.
Facebook ads and sponsored tweets on Twitter though sometimes expensive, are also a great way to reach a more selective, targeted audience. Posting about your website on social media sites can help you reach a wide audience and direct people to your website. Put your website URL on your business cards, as well as “Find us on Twitter and Facebook” with the platform icons somewhere on the cards. Even putting up signs in the office encouraging your patients to visit the website or mentioning the site to them after their appointments are over as they leave are effective and subtle methods to increase website traffic.