MozCon is a full-service marketing event sponsored by marketing software developer Moz. It covers everything you’d hope a conference for modern marketing would, including social media, content marketing, SEO. Moz positions the event as being relatively laid back and less “stuffy” than other events, making it the perfect event for those who are tired of formal conferences that are used only for networking. It’s often difficult to work conferences into the hustle of everyday life, so if you can attend only one event, MozCon is expansive enough that it’s worth looking into.
There are 30 speakers at this year’s MozCon in Seattle, and each day is packed with content from nine in the morning through the evening. Whether you’re a beginning marketer or a veteran looking to add more to your bag of tricks, there’s bound to be at least one speaker that interests you. You’ll get the basics on concepts and strategies such as A/B testing and SEO, but such topics as Mike King’s “Digital Body Language” and “Localizing Your International Content” with Zeph Snapp delve even deeper, allowing you to truly strengthen your marketing and brand.
Moz is confident in the actionable knowledge you’ll earn from MozCon; in fact, they even studied the ROI for last year’s MozCon to justify the well-earned time and money spent attending the conference. That’s not really a surprise considering the wide berth of topics that are covered each of the conference’s three days. Moz certainly looks at MozCon as a worthwhile investment, and you should, too – albeit one with a networking party on the second night!